Building the Future of Blue Collar Staffing: Stefano Tomasi on Gi Group Norway

Norway stands at the intersection of industry, energy and long-term growth. Demand for skilled blue collar talent remains high, while expectations around speed, flexibility and quality continue to rise. For many companies, traditional staffing models are no longer enough. With its expansion into Norway, Gi Group is focusing on exactly this gap. The goal is to combine international reach with scalable delivery models and strong operational expertise to support industries that are critical to the country’s future. In this interview, Stefano Tomasi shares why Norway plays a key role in Gi Group’s strategy, which sectors offer the greatest potential and how the company plans to build a strong, specialised position in the years ahead.

Why is Norway such an attractive next step for Gi Group? 

Norway offers enormous potential. Especially the combination of industry, production and energy makes the market strategically very attractive. As one of the largest staffing groups globally, we see Norway as an important long term market for Gi Group. 

Which sectors are especially interesting for Gi Group in Norway? 

We see strong long term opportunities in Oil & Gas, Renewable Energy, Manufacturing and industrial production. 

What challenges do companies currently face in these industries? 

The demand for skilled blue collar talent remains very high. At the same time, expectations around speed, quality and flexibility continue to increase. 

How can Gi Group create value in that environment? 

Many traditional staffing models are reaching their limits today. Companies need partners who can scale quickly while still delivering quality consistently. 

What role does international mobility play? 

In many sectors, companies cannot rely only on local talent pools anymore. International recruiting, scalable delivery models and strong operational structures become increasingly important. That is where our international setup creates real value. 

The current campaign also says “Titles never tell the whole story.” How does that connect to the Norwegian market? 

We believe staffing is ultimately about people. Behind every CV, KPI and job title there is always more to the story. 

What should candidates and clients feel when working with Gi Group? 

Companies want reliable partners who truly understand their operational reality. Candidates want transparency, speed and genuine support. 

What is your long term ambition for Norway? 

We want to build a strong specialist position in Norway and become a trusted partner across industry and energy sectors over the coming years.